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How To Create A Successful Reseller Advisory Board

07.12.2015 (4:31 pm) – Filed under: Uncategorized ::

Whether you call them resellers, channel partners or VARs, if your business model and success is contingent on retaining and attracting resellers (resellers is my naming convention for the purposes of this article) you doubtless know that they are a very vocal group. To a lesser or larger degree, you are reliant on resellers for selling your products and maybe implementation services, too. From a bottom line standpoint you’re giving up margin. Additionally, to a certain degree, you’re also relinquishing your products’ branding since your resellers may frequently be the only face your company has to the customer and prospect.

Cutting through the clutter of your reseller feedback and complaints (and, let’s face it -sometimes whining), is no easy task. There is no science to evaluating and managing all these communications from your channel and it’s hard to make any truly sound business decisions based on a potentially qualitative but somewhat nebulous set of feedback. For instance, your sales managers may give you isolated, anecdotal examples of what a couple of channel partners (or maybe even just one key channel partner) are hearing from your customers. Remember: at the end of the day, whether you sell direct or through a channel partner, the customers who buy your products are YOUR customers.

A Reseller Advisory Board can be an invaluable springboard for tapping those closest to the sale on what your customers and prospects are saying about your products, getting critical advice on upcoming releases or strategic business decisions as well as enhancing channel relations.

You may already have a Reseller Advisory Board or are thinking about creating one. From my own personal corporate experience in highly-dependent reseller revenue models, there is a right way to getting the maximum desired results and some noteworthy traps to avoid.

At this point, it is important to note that a Customer Advisory Board is a very different animal than a Reseller Advisory Board. Most notable is that a customer rarely has a hidden agenda in the way that a reseller might. If conducted correctly, a Customer Advisory Board will almost always be a productive exercise with honest, actionable feedback. Reseller Advisory Boards can provide the same gains to your company’s external knowledge set but are far more susceptible to pitfalls.

Avoid these pitfalls when establishing your Reseller Advisory board:

Picking/electing too many of your more “popular” resellers for your Advisory Board: Don’t default to your most vocal resellers or those that make up your classic 80/20 revenue production. Likewise, don’t be tempted to solicit resellers that you know will give you “nod” feedback. Mix up the audience. Change the advisory board members every year. A caveat; you may want to retain one or two key resellers who have continually participated and provided meaningful feedback.

Pick reseller partners who follow the rules of engagement (register leads, pay you on time, and don’t have an overly aggressive personal agenda). Make the appointment to the Board somewhat official (without legal obligations).

A “soft” agenda: Your Reseller Advisory Board meetings should not be a dog-and-pony show. Carefully consider the issues you and your partners are facing together. Be honest – if a product release is seriously compromised, the agenda should address that. Ask them for their opinion on how to proceed. The right agenda and invited company participants is key.

Real life example: One of my most embarrassing moments at a Reseller Advisory Board was when I held a senior marketing position with a b company. I was asked to present our marketing past and future initiatives and key learning. I had doubts from the get-go about the real value of my presenting the content that the Executive team asked me to craft. My presentation contained defensible statistics on increased leads we were providing for our resellers. My PPT slides, data points and statistics had been vetted by our Executive Management prior to the Advisory Board meeting. After the fact, I knew that I had good reason to trust my intuition. On the day of the meeting it was evident that not every reseller in the room was getting more leads. What was clearly missing from our discussion/agenda was a discussion about our sales department’s somewhat arbitrary lead distribution methods. Lesson learned.

Resellers have their own agendas. It’s understood. They are independent businesses that have a synergistic relationship with your company that can create fuzzy lines. Their focus is on their own bottom lines, not yours. A successful Reseller Advisory Board should mitigate personal agendas as much as possible and be mediated according to a fixed agenda that creates maximum objective feedback on the business critical initiatives that affect both the company and the reseller channel.

An unprofessionally organized meeting: For any Reseller Advisory Board to deliver on expectations for both the company and the advisory board members it is important to follow some basic rules. Establish the frequency of the meetings (whether quarterly or twice a year) and stick to it! Notify the advisory board members well in advance of the day, time, and location of the next meeting. Hold the meeting in a professional setting – that could be your company’s office or an off-site meeting facility either near your offices or remotely if the members require a mutually convenient geographic location.

Do use A/V presentations and provide the advisory board members with a hard copy of the presentations. Designate someone within your company to take minutes! Conduct the meeting with respect for everyone’s time and moderate effectively so that the meeting doesn’t go off topic or one person is hogging too much “air time.” Politely, but firmly, divert the conversation if it is devolving into a whine session or if your reseller board members are becoming antagonistic with each other.

Irregular meeting schedule: Nothing reduces the credibility of a Reseller Advisory Board more than postponing or cancelling regularly scheduled meetings. I reiterate: establish the frequency of the meetings and stick to it!

Being unaware of the perceptions of the rest of your channel: Be very upfront in reseller communications that you have, or are establishing a Reseller Advisory Board. Many resellers may be suspicious about why they weren’t chosen or what is being discussed in these meetings. Negate any mistrust by outlining for all of your resellers the goals of the Reseller Advisory Board.

Feedback not communicated to the rest of your reseller channel/company: Not everything that is discussed during the Reseller Advisory Board meetings needs to be communicated to the outside world. Parse the meeting notes for relevant topics and board member feedback that translates into actionable items for your company. Communicate that information to your reseller community through follow up group reseller conference calls or web casts.

A Reseller Advisory Board requires commitment and forethought. Managed correctly, it can provide your company with a productive avenue to increased reseller engagement and partnership. Engaged resellers ultimately mean more focus on your products and more focus equates to more sales.

How To Create Website Using WordPress

16.04.2011 (5:50 pm) – Filed under: Uncategorized ::

WordPress is a popular content management source.  Its popularity comes from the fact that it is open source software. This means it can be downloaded for free. Moreover it is extremely simple to use.  WordPress is a building system for websites. it was originally designed for building blogs on the world wide web. Blogs are nothing but websites where the contents are displayed chronologically.

Although WordPress was originally designed to create blog websites, it is an extremely powerful yet easy to use platform for building websites.

It can create those kinds of websites where the website is designed around a central theme in a hierarchical fashion.

Even if you have no idea about HTML, CSS,PHP, FTP, MYSQL, you need not bother at all. This is because none of this is needed when you want to make a website WordPress.

Typically WordPress is more for the use of those who like more to publish content than design websites. For them it is way much easier to build websites using WordPress than use other tools for building websites which are more conventional. These include softwares like DreamWeaver or Frontpage.  If you want to create a professional website which is at the same time easy to build and manage WordPress is the thing you need.

Let us take a look at the some of the basic features of WordPress and how we can use it to create website easily.

Firstly, as mentioned before it is an open source content management system. It means that it is a system which is free. You can simply download it from the internet and without bothering about any licensing fee can about building your website.

Secondly, it is extremely easy to use. For those of us who have limited technical knowledge, WordPress is the ideal tool. One does not need to have any prior knowledge of html, php etc in order ot start working with WordPress.

This is because this software has an in-built visual editor that is extremely easy to use. Moreover it has literally hundreds of templates for you to choose from. These are extremely professionally designed and suitable for the website you want to build.

These templates are available to you for absolutely no cost at all. Moreover if you like a particular template yet you want to make some changes to it, you can easily do it. This is because the templates is WordPress can be easily modified and customized according to the user’s needs.

The creation of the content of your website as well its management can be easily done using a simple web browser.
WordPress also gives you the option to add extra features ti your website such as contact forms, voting etc. These are done using a simple plugin system.

One of the main advantages of wordpress is that using this websites can build in as little time as a single day.
So what are you waiting for? Start building your website using WordPress today!

Tool to Create Website Content

04.04.2011 (7:56 am) – Filed under: Uncategorized ::

Why is it considered by Webmasters as a ‘Gold Mine’? Simply because Tool To Create Website Content enables you to develop new, unlimited, and original text about any topic in just minutes. No matter what, it always comes to that point where you simply need more of that ‘WebFuel’ in order to keep promoting your Site. Read the following review and find out how this solution can quickly help you get more traffic.

Basic introduction

In order to quickly understand how Tool To Create Website Content works then in simple words it researches the Internet for information, to be more specific – it collects ‘piles’ of sentences that are most relevant to your keywords. The collected information is eventually being categorized into different subtopics such as: ‘Introduction’ or ‘Conclusion’ and so on. On the final and most exciting part all you got to do is to build yourself unlimited variations of new and unique article(s) to be used on your website(s).

Quick benefits and advantages

Finally, when looking for the bottom line, we quickly identify the following advantages:

* Become an expert author on any subject amazingly fast.
* No need to spend hundreds anymore while relying on external providers.
* It doesn’t require any special editing/writing skills.
* Zero costs!
* Focusing on specific niche(s) becomes much easier.


These exciting solutions not only save you time and effort – an advanced Tool To Create Website Content opens up the opportunity for you to get into the business of producing and selling free WebContent. Now it is time to take action, so at this point it is recommended to simply try it so you can immediately enjoy the wide range of benefits that it offers. There are probably many other benefits provided by this exciting technology simply because it offers so many important opportunities for webmasters.

Using X Site Pro 2 to Create Websites

25.01.2011 (6:25 pm) – Filed under: Uncategorized ::

With the X Site Pro 2, you will never have the need to hire a freelance web designer or programmer to do your website for you. Even if you have 0 technical skills, you can still create impressive websites in minutes with this amazing software.


Ease of Use

One of the best things a lot of users love about the X Site Pro 2 is that it’s user-friendly. You do not need to know HTML or any programming language to work your way around the software. You simply need to read the options before you and you can start creating website with ease. This is far better than popular software like Frontapage and Dreamweaver which can take you a lot of time to learn and are quite complicated to use. If you want a simple application that can create the website you need, then this software if for you.


Customization made easy

One of the things that you need in a web creator is the power to customize. With the X Site Pro 2 you can easily change the color, layout, and content of your website with so much ease. It also offers 30 navigational menu designs that you choose from. You can easily blend in text colours with your theme style and banner.


Add pages with easy

Updating a website can be an arduous task for some people. But that changed with the X Site Pro 2. Even if you are not a web designer, you can easily add new pages to your website with ease. You can also track changes and tweak your pages anytime you wish in minutes.


Ads integration

If you are looking to monetize your website, this software is a definite must-have. You can use it with Google Adsense and you can easily change the looks of your ads to compliment your site’s design and color. You can also use Amazon integration to your site so you can place Amazon product links, recommended products and other related links.


For E-commerce

If you intend to build an online store, you can use Paypal integration features of this software. You can easily create Buy Now buttons so you can direct your buyers to Paypal’s shopping cart for their convenience. You can also add other payment schemes with Paypal set up.



There are a number of wizards that allows you to add content to your site with just a few clicks of the mouse. There is an auto wizard where you can embed sound files to your site. Since Youtube is big right now, you can also integrate videos to your site using the video wizard. Other wizards you can use with this software are for forms, RSS feed and widgets.

“create Website Content” Tool

13.01.2011 (5:43 pm) – Filed under: Uncategorized ::

Did you know that “Create Website Content” Tool can easily provide you with virtually unlimited original text on any topic? If you want to increase your Site’s sales rate by continuously adding fresh-unique-text, no doubt that this technology can help you get there. In this quick review learn how an innovative technology can help you promote your Site like never before.

Short overview

In order to quickly understand how “Create Website Content” Tool works then in simple words it researches the Internet for information, to be more specific – it collects ‘piles’ of sentences that are most relevant to your keywords. When analysis process is done the entire information is being automatically divided into subgroups (subtopics). The job is almost done – all you have to do is to simply start ‘constructing’ new and original article(s) with virtually unlimited combinations.

Quick advantages

Using this exciting solution definitely brings many advantages:

* Enables you to prepare continuous Newsletters at almost zero effort.
* Highly effective for those who want to get into the affiliate business.
* Become an expert author on any subject amazingly fast.
* Powerful solution for WebMarketers who publish on free Article-Directories.
* Helps on keeping the attention of your visitors and the search engines.

Final words

Many on-line marketers already recognized the fact that “Create Website Content” Tool is a ‘must have’ tool due to the fact that successful on-line business almost always relies on constant high-quality WebContent supply. Now that you understand how it works the best tip would be to evaluate it so you can immediately enjoy the wide range of benefits that it offers. If we go a little further, it wouldn’t be that hard to discover other benefits provided by this webmarketing assistance tool simply because it offers so many important opportunities for webmasters.

Looking for Great Software to Create Website!

10.01.2011 (12:10 pm) – Filed under: Uncategorized ::

If you are the one who always wanted to create a website for your business, but the price of creating a website made you dropped the plan. You need not worry why to drop the plan, there are software’s available on the online market to create website which are low priced and free. The only problem is that the ones that are free many a times do not suit our requirement and fail to fulfill the purpose. Therefore it is preferable that you have the software that is affordable and help you to make a proper place in the online market.

Creating a website has number of advantages and that too with the help of the software, will be much more advantageous. This is mainly because through the software you will be able to put your own expression about the product or the service that you are providing. This will also give you a chance to share more about the product or service that you provide. The websites are the ones that help to attract the traffic towards your product and therefore it is very important that you have the software that creates an effective website for you.

These websites indirectly help in increasing the profitability of the company. You will be wondering how, websites convert the potential customers into the actual costumers which helps to increase the sales of the company and that leads to overall profitability of the company. Hence it is very important that you have the software which creates a website that is very efficient.

As creating the website has so many advantages you will have to find the software that has right features in it. The software should have pre made templates with no chording required. This is because chording is very difficult and so a small mistake can also cost you much. The software that you select for your website should have the capability to create eye-catching logos and designs for your website. The software should be such that is easy to access manually this is because it will take much your time to first understand the software and then to create website.

The software must have good customer service, so that whenever you face some problem this is ready to serve you and help you out. It is very important that you have a site that is unique and so you need the software that has easy customization feature. The software should have the facility of regular updating your website. These are some of the features to be looked into while having software for you.

Create Website With Video – Get Started Now !

11.06.2010 (9:30 am) – Filed under: Uncategorized ::

If you’re starting to wonder about how to create website with video then you have perhaps already heard how effective Webvideos are as a marketing tool. Whether you happen to be an online marketer, a plumber, or a travel agent – Webvideos are an effective way to direct visitors to your blog or website; that adds up to an easier way of getting your product/service noticed… more customers and more subscribers to your emails, and more people staying on your site!

The thing is that there are several principles, techniques, and requirements that you must learn and be aware of for you to be able to succeed on the internet by using this specialized marketing utility. To begin with, you’ll have to be shown the method for transforming your digital movies to an internet display format (the majority of people are new to this), what display settings to use (size, resolution, etc.), the best method and more importantly the best location for your webvideo on your webpage to attract the most attention.

If you think it’s time to get up to learn about how to create website with video, then don’t you want to know more about the best method for making a very low cost video that can bring an undreamed-of amount of interested new visitors to your web site? Just picture having that much more business, and you won’t be limited to youtube®… there are other successful ways to get in on all the free traffic. You have to understand, people prefer watching videos rather than just finding the expected written text, and you should take advantage of this extraordinary opportunity.

It isn’t rocket science, and it’s really not relevant if you are a computer expert or are just getting started with them, you just need someone to clearly explain the method to put all these things together then you have a winner. Even if you only need to educate yourself about how to create website with video, spend a few moments reading this free manual; it provides everything you need to know about creating high-performing Webvideos including ways to take advantage of the right tools and techniques.